Magento ecommerce, the number one ecommerce CMS in the world helps its users grow their online business in a great way through its powerful features. Magento 1 has been the leading ecommerce CMS and Magento 2 is the future of the electronic commerce world. 26% of the top million ecommerce sites are powered by Magento. Some of the features which have made Magento the most powerful are:
Open Source Community & Support
Magento is open source and it gives complete control to the owner. 24*7 support by large community of developers from all across the world. This community of developers also ensures that the ecommerce platform is secure, fast and up to date.
High Performance Architecture
Magento Enterprise Edition is designed to support tens of thousands of transactions per hour so your customers have a seamless online shopping experience. It features advanced full-page caching and persistent bandwidth for fast loading times. Extremely modular architecture enables users to do deep customizations of both frontend (layouts and templates) and backend (event, observer, rewrites, grids, etc.). Thousands of extensions, Magento templates, modules, widgets and add-ons are a plus. If you want to add any feature, probably it’s there in the store.
Magento Enterprise Edition gives you the power to expand into new markets and support greater volumes while keeping your site secure. This powerful E-commerce platform’s online shopping cart software has high performance architecture that is scalable to support your growth. It’s also PA-DSS compliant to enable strong, secure transactions.
From automatic generation of Google Sitemaps to Search engine friendly URL’s, Magento provides every feature to make your site 100% search engine friendly. You may get all these features in other e-commerce but in premium plugins. With Magento, you get the ease of access to rewrite URL’s using the URL rewrite and Meta data can be easily updated for the products, categories & content pages. Popular search terms pages are automatically generated. It has advanced SEO features that can be exploited to make all the difference, bringing organic traffic and reducing the costs of digital marketing.
Perfect tools for marketing and promotions
Marketing and promotions are very important pillars for the growth of any ecommerce site. Magento comes with inbuilt features and provides information to the admin about the related products, up-sells and cross-sells, catalog promotional pricing with the ability to restrict to stores, categories or products, flexible coupons (pricing rules) etc. Multi-tier pricing for quantity discounts, minimum advertised price (MAP), landing page for categories, new items promotional tool, free shipping options, newsletter management etc. make it much easier to market the business.
Payment & Security
Magento EE comes with Secure Payment Bridge which provides PCI Data Security Standard (PCI PA-DSS). Different payment methods like credit cards, PayPal, Google Checkout, money orders etc. can be easily integrated. Magento also supports external payment modules like Cybersource, ePay, eWay etc.
With Magento, setting up multi-stores is very easy. Also, one can track the entire store using a single admin panel. Magento has powerful features which really help business owners run different stores on distinct locations with ease.
Magento makes it easy, safe, and secure for your customers to shop, search, and buy from your store on their mobile devices. Mobile-friendly responsive site can be easily developed using Enterprise Edition responsive design reference theme and email templates. Magento also offers SEO benefits by using Google’s preferred approach to optimizing mobile sites. Thus, Magento empowers great customer experience and higher mobile conversion rates.
Magento 2, the next generation ecommerce CMS aims at providing developers a more powerful toolset to create innovative solutions that accelerate the business/merchant growth. Following enhancements are expected in the Magento platform:
Magento is powerful and will be more powerful in future. With more advanced features it is expected to drive higher conversion to online businesses.
Easy navigation, increased repeat sales, cross sells and up sells, building trust and earning loyalty of customers are the major goals of ecommerce sites. Magento with its rich features gives freedom to developers to create conversion oriented solutions with ease and thus take business to the next level.
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